How to Use E-mail as a Leadership Tool

A 'servant leadership' approach to e-mail

About the Course

This course is about a shift to using e-mail with a ‘servant leadership’ mindset.  Built on a framework designed to help you identify and eliminate e-mail’s top pet peeves, this course will help you get better results from your e-mail, while building your own professional brand.

The evolution of virtual teams, groups working across different time zones, and the increase in remote work and work-from-home arrangements we’ve seen in 2020, has positioned e-mail as a business-critical communication tool.  E-mail is a unique communication method requiring a unique writing style to be effective.

A cross-industry survey by Revivae Consulting, including everyone from entry-level workers to CEOs, found we all have the same e-mail pet peeves; they’re too long, we get too many, we don’t know a message was sent to us, and the list goes on!  This study confirmed e-mail has devolved into a game of seeing who can reply the fastest and stay online the longest.  This approach lets us trick ourselves into thinking we’re being responsive, productive, and getting stuff done.  But, more often than not, this mindset ends up creating churn, confusion, frustration, and delays.

This course will teach you how to:

  • Determine when e-mail is an appropriate tool to communicate your message,
  • Identify the seven situations when e-mail is not a good communication tool,
  • Use the GLAM framework to eliminate e-mail’s top pet peeves,
  • Describe different approaches to help you and your team set and manage expectations around e-mail use,
  • Use a simple formula to measure the length and complexity of your writing,
  • Apply the “Use it, or Lose it!” principle for clearer writing, and
  • Minimize e-mail churn and noise, and get more done with clear action requests.

Course Outline

Over Three Hours of Content

A variety of lesson types keep you engaged and help 'lock in' your learning.

  • Videos

    Over 30 minutes of video instruction and interview-style discussions.

  • Presentation

    Classroom-style presentations with audio provide a step-by-step walk through of the details.

  • Activities

    Choose from nine activities help you apply your learning and change your e-mail habits.

  • Course workbook

    Download the course workbook to follow along with online content, make notes, and access supporting worksheets.

  • Quizes

    Quizes re-enforce key learning points along the way.

  • Additional Resources

    A summary of studies and articles cited, as well as additional recommended resources is provided.


Rob Kaiser

I wrapped up a 14-year consulting career with Accenture earning a "Top 10%" leader ranking and being named an "Accenture Hero" for mentoring and people development. Since founding Revivae Consulting in 2012, I've helped individuals and organizations alike get better business results by becoming better leaders. I launched "Val U" - our online 'university' - to share some of the most powerful leadership tools and lessons I've learned while consulting with over 10% of the Fortune 100 companies.


Contact us for team or corporate pricing.

Let's do this!

I want to lead better with e-mail.